Longoria is a Marketing Genius

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You have seen the commercial where Evan Longoria tells Johnny Damon “I have an idea, senior prom for senior citizens” to which Damon replies, “I don’t know, man.”  The good news is the Rays have made that idea a reality. Say what you want about the attendance this year, but it is certainly not from a lack of promotional efforts.

On August 18th, the Rays will be hosting the 1st annual Senior Prom for Senior Citizens day (can’t be night, they’ll be asleep) in the 1:10 game against the Texas Rangers. 200 level seats are being discounted from $35 to $19 for this and participants get:

  • A boutonniere/corsage
  • Opportunity for a senior prom photograph
  • A chance to be chosen Prom King or Queen
  • Special appearances by Elvis and Frank Sinatra performers.

For more details, visit the promotional page.

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About Jason Collette

Writer/Analyst
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